As we all know, the Chinese market is a very powerful place to spend money, so hyundai or its previous brands are optimistic about the Chinese market.Uniqlo entered the Chinese market more than a decade ago, followed by muji.
Muji and uniqlo are well known brands, but uniqlo is better known than muji, and muji is known in a completely different way than uniqlo.
Muji is a Japanese grocery brand that means good, unbranded product in Japanese.The main product category is daily necessities.Products focus on the concept of simplicity, simplicity, environmental protection, people-oriented, in the packaging and product design are no brand logo.Product categories range from pencils and notebooks to food to kitchen basics.More recently, it has started to enter industries such as house building, flower shop and coffee shop.
Uniqlo, the core brand of fast retailing, was founded in 1984 as a small clothing store selling suits. Now it has become an internationally famous clothing brand.Yanai, the current chairman and general manager of uniqlo, is introducing the first big-box approach to clothing sales in Japan, which enables low-cost store operations through unique product planning, development and sales systems.
Why compare muji with uniqlo?More importantly, the two brands are both about fast fashion and famous brands. However, when they enter the Chinese market, they go on different paths.
As we all know, the Chinese market is a very strong consumption area, so hyundai or before has a very good brand on the Chinese market.Uniqlo entered the Chinese market more than a decade ago, followed by muji.
After many studies by the founders, it was found that China is suitable for fast fashion, so uniqlo decided on this strategy. Subsequently, the opening of the first store in China could be said to be very sluggish, and even the opening of 9 stores was in the loss state.
Uniqlo is very good at cross-branding, so this is one of its great assets.It has teamed up with blizzard entertainment to print on its t-shirts elements of games popular with young people, such as world of warcraft, overwatch, hearthstone and starcraft.
In contrast, muji is popular among consumers after entering the Chinese market.By contrast, uniqlo was an unknown and lossmaking company, and muji was a big draw.
Since 2015, the two sides have gone down different paths again.Muji’s sales continued to decline in 2015, but in 2016 it became obvious that uniqlo was a crossover brand.
To this day, uniqlo is still in the spotlight, and muji has cut prices 11 times in a row.
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Post time: Aug-27-2019