Many clothing companies release winter inventory through social e-commerce

During the Spring Festival in 2020, there was an outbreak of new coronavirus. Many consumers, in response to the country’s call, try to minimize the number of trips. At the same time, because of the large loss of passenger traffic, many domestic apparel companies have suffered different effects.
During the Spring Festival in 2020, there was an outbreak of new coronavirus. Many consumers, in response to the country’s call, try to minimize the number of trips. At the same time, because of the large loss of passenger traffic, many domestic apparel companies have suffered different effects.

Many of them, in order to reduce the impact caused by the large loss of passenger traffic, many local clothing brand stores, including La Chapelle, Red Bean, Red Dragonfly, have adopted temporary closures or shortened business hours.

At the same time, in order to clear the winter circulation inventory in the store, many companies have encouraged their dealers to move physical stores online, trying to invite consumers to cloud shopping through live broadcasts, communities, micro-shops, etc. Develop social e-commerce.

In this special period, whether it is a shopping mall, a clothing company or a retailer, people in all aspects are actively facing it.

For example, Beijing Rainbow Department Store provides consumers with services such as fashion dressing teaching, points mall, recommendation of popular activities, online mall selection, and so on. Domestic enterprise Youngor Group Co., Ltd. etc. also continuously strengthens the promotion and service of e-commerce retail across the country. The store guides use marketing methods such as community, circle of friends, targeted push, and customer care. Online and offline integration.

Hunan future  creative technology Co., Ltd. cooperated with Taobao University to plan to train a number of online celebrities and live broadcast experts, and at the same time, conduct online business training for shopping guides and store managers through the Dingyun cloud class.LED robot suit costume,tron dance costume.

In fact, for the time being, whether it is traditional marketing or social marketing, community marketing is not a long-term solution. To convert users, you need to form a joint force through multiple dimensions such as products, marketing, and services. It just doesn’t seem realistic to try to form a loyal user with just one or two insufficient connections. It takes enough deep consumption to form loyal users.led costumes software,DMX 512 controller.

However, in the face of unexpected situations, it is also a good strategy to adopt online business, but digesting inventory is not simply selling goods. Online business can not only bring some experience to clothing companies, but also lead companies to consciously strengthen infrastructure construction, improve logistics experience, and make consumers feel quality experience.

Clothing is an industry with high turnover and high capital flow. In this special period, companies should continue to focus on conservative management and reduce investment in market promotion and store expansion as much as possible. In 2020, deleveraging will continue to advance. The clothing industry There will be further differentiation, so that clothing brands with real competitive advantages can achieve long-term development.