Are luxury brands’ collective prices rising because of raw materials and the changing global economy?
Coach, the world’s most famous luxury brand, has raised its prices for the first time this year, according to a report.The luxury brand has raised the price of most of its products in several stores in Beijing. Except for the new models, there are no products under RMB 4,000 in the stores now.
Coach, the world’s leading luxury brand, has seen its price rise for the first time this year, according to news.The luxury brand has raised the price of most of its products in several stores in Beijing. Except for the new models, there are no products under RMB 4,000 in the stores now.
Coach is also trying to reach younger people, but its products are too expensive to reach young people.By contrast, the huge price difference in the country of origin makes Coach China’s aolai channel consumption more strong, and the product impression of one or two thousand yuan is more deeply rooted.
The luxury brand’s price increase is due to currency changes.In addition, except for new products and individual category products, all other products in stores will be raised to about 10%, and this time the price increase is only in mainland China.
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In addition, Coach is a brand that is easy to be replaced, because consumers will compare the price of products, and Coach is not a bright logo, which makes it difficult to leave consumers’ buying desire.
At present, light luxury brands do not perform well in the market, because in the short term, consumers believe such brands are cost-effective.However, the field will be with the popularity and material, workmanship and so on a series of, will be recognized by most consumers.
Post time: Oct-25-2019